studio marcus kraft





daily routine




this project has got some similarities to ‹big brother› and the ‹truman show›: we chose three persons and gave them a helmet with an attached camera. all three of them had to document every step of their daily routine with the camera. afterwards, we build a digital application with the material. the single steps can be watched either linear or non-linear.

partner: tina braun, beate obermüller

you can watch a short sequence here: low: 2.5 mb / high: 8.5 mb
quicktime player required


graphic, design, art direction, marcus kraft, markus kraft, marcus, kraft, markus, grafik, gestaltung, typografie, typography, konzept, concept, kultur, culture, Plakat, Plakatgestaltung, poster, Buch, Bücher, book, Buchgestaltung, book design, editorial design, Beschriftung, lettering, Architektur-Buch, Architektur, architecture, type structure, Zeitung, Magazin, magazine, font, Schrift, newspaper, newspaper design, Plakatgestaltung, poster design, Visuelle Kommunikation, visual communication, Visuelle Gestaltung, visual design, layout, Kommunikationsdesign, communication design, Printmedien, printed media, printed matter, Erscheinungsbild, corporate design, editorial, kunst, kunstbuch, art, direction, illustration, photography, type, typo, basel, basle, zurich, schweiz, switzerland