studio marcus kraft





type design




this type design project started in the typography class at the hgk basel. the assignment was to design a font for the city of basel.

completely new to basel, i had a look at the architecture in the city and noticed that there is a lot of renaissance and gothic architecture. therefore, i decided to mix those two styles in my typeface.

afterwards, i did an extensive exploration of possible transformations from the basic typeface. i am still working occasionally on this font – it will be finished one fine day...


graphic, design, art direction, marcus kraft, markus kraft, marcus, kraft, markus, grafik, gestaltung, typografie, typography, konzept, concept, kultur, culture, Plakat, Plakatgestaltung, poster, Buch, Bücher, book, Buchgestaltung, book design, editorial design, Beschriftung, lettering, Architektur-Buch, Architektur, architecture, type structure, Zeitung, Magazin, magazine, font, Schrift, newspaper, newspaper design, Plakatgestaltung, poster design, Visuelle Kommunikation, visual communication, Visuelle Gestaltung, visual design, layout, Kommunikationsdesign, communication design, Printmedien, printed media, printed matter, Erscheinungsbild, corporate design, editorial, kunst, kunstbuch, art, direction, illustration, photography, type, typo, basel, basle, zurich, schweiz, switzerland