studio marcus kraft

portfolio
news
archive

profile
blog
contact
 

archive


 

sig sag sug II



 

 

 

magazine for a snow-/skateboard shop. the client wanted to stand out in the ‹over designed› freestyle market. the whole design of the magazine is influenced by yellow press and ‹trash› magazines. it’s the exact opposite of the often glossy and arty snowboard magazines.


format: 220 × 280 mm

extend: 80 pages
client: sig sag sug
made at raffinerie

 




















for another issue i copied the style
of a german magazine called ‹cinema›
from the 80’s. it’s again a very
‹sleazy› magazine that stands out
in the market of usually glossy
snowboard and freestyle magazines:













top

 
graphic, design, art direction, marcus kraft, markus kraft, marcus, kraft, markus, grafik, gestaltung, typografie, typography, konzept, concept, kultur, culture, Plakat, Plakatgestaltung, poster, Buch, Bücher, book, Buchgestaltung, book design, editorial design, Beschriftung, lettering, Architektur-Buch, Architektur, architecture, type structure, Zeitung, Magazin, magazine, font, Schrift, newspaper, newspaper design, Plakatgestaltung, poster design, Visuelle Kommunikation, visual communication, Visuelle Gestaltung, visual design, layout, Kommunikationsdesign, communication design, Printmedien, printed media, printed matter, Erscheinungsbild, corporate design, editorial, kunst, kunstbuch, art, direction, illustration, photography, type, typo, basel, basle, zurich, schweiz, switzerland