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concept, art direction, design and wording for the bottle manufacturer sigg. the new graphic design was applied to posters, advertisements, brochures and online media for world-wide use. it highlights the products in a modern and playful manner and refers to the golden age of swiss typography.


format: various media
photography new active top:
schlegl vonarburg
client: sigg switzerland ag

 
 
graphic, design, art direction, marcus kraft, markus kraft, marcus, kraft, markus, grafik, gestaltung, typografie, typography, konzept, concept, kultur, culture, Plakat, Plakatgestaltung, poster, Buch, Bücher, book, Buchgestaltung, book design, editorial design, Beschriftung, lettering, Architektur-Buch, Architektur, architecture, type structure, Zeitung, Magazin, magazine, font, Schrift, newspaper, newspaper design, Plakatgestaltung, poster design, Visuelle Kommunikation, visual communication, Visuelle Gestaltung, visual design, layout, Kommunikationsdesign, communication design, Printmedien, printed media, printed matter, Erscheinungsbild, corporate design, editorial, kunst, kunstbuch, art, direction, illustration, photography, type, typo, basel, basle, zurich, schweiz, switzerland