studio marcus kraft

portfolio
news
archive

profile
blog
contact
 

portfolio

 

freitag f-abric




 

 

 

concept, art direction and design of the visual communication for a new business branch of bag manufacturer freitag: ‹f-abric›. these are new textile fabrics that grow and are processed in europe, and which are 100% biodegradable.

core medium of communication is a newspaper that explains the project extensively on 80 pages. a highlight is the trip of the freitag brothers by bicycle and train: they traced the production sites of a pair of pants in france, germany, italy, poland and switzerland. this trip was captured photographically and on film and makes for a big picture pool for the print and online media.

the graphic design for f-abric fits in seamlessly with freitag’s visual appearance and retains its textual trademark wink.

check out the interview on grafik.net for more insights about this project.

see also:
www.freitag.ch/fabric



 


























































road trip short movie:







freitag stores:

























hangtags & labelling:
























website www.freitag.ch/fabric:





media event invitation
(with individually personalized button):





invitation for the internal employee event
(filled with linen seeds):






browse the whole publication
(german version here):







partner:
daniel & markus freitag (creative direction)
daniel rohrer (overall responsibility)
lukas wassmann (photography road trip)
pascal grob (look shots)
yves scagliola (movie)
rainer brenner, david keller (text)
simon trüb, marlon ilg (illustrations)
lukas widmer (production road trip)
mario stadelmann, leandro destefani (store design)
andrea a. serrano (styling look shots)



top



 
graphic, design, art direction, marcus kraft, markus kraft, marcus, kraft, markus, grafik, gestaltung, typografie, typography, konzept, concept, kultur, culture, Plakat, Plakatgestaltung, poster, Buch, Bücher, book, Buchgestaltung, book design, editorial design, Beschriftung, lettering, Architektur-Buch, Architektur, architecture, type structure, Zeitung, Magazin, magazine, font, Schrift, newspaper, newspaper design, Plakatgestaltung, poster design, Visuelle Kommunikation, visual communication, Visuelle Gestaltung, visual design, layout, Kommunikationsdesign, communication design, Printmedien, printed media, printed matter, Erscheinungsbild, corporate design, editorial, kunst, kunstbuch, art, direction, illustration, photography, type, typo, basel, basle, zurich, schweiz, switzerland