studio marcus kraft

portfolio
news
archive

profile
blog
contact
 

portfolio

 

emergency culinary notebook






 

 

 

together with swiss celebrity chef rené schudel, we produced a survival cookbook for the watch brand ‹breitling›.

as a pilot, culinary explorer and as a ‹friend of the breitling brand›, rené schudel is a great fan of this swiss watch brand. mutual respect has now led to a creative collaboration: in the style of the breitling emergency watch: a survival notebook with various tips and tricks for cooking in the wilderness and in the homey garden.

the design and content composition have been inspired by flight checklists: the illustrations and the modular structure allow for an intuitive reading — for instance you can see at a glance what kinds of appliances, utensils and ingredients you need.



 















marcus kraft and swiss celebrity chef rené schudel at
the book launch event in interlaken (photo: michele limina)





























































format: 95 × 142 mm
extent: 168 pages
partner: rené schudel (idea), sibylle hertach (editing),
nicolas ziegler (brand affairs, project management)
publisher: funky soul food gmbh



top


 
graphic, design, art direction, marcus kraft, markus kraft, marcus, kraft, markus, grafik, gestaltung, typografie, typography, konzept, concept, kultur, culture, Plakat, Plakatgestaltung, poster, Buch, Bücher, book, Buchgestaltung, book design, editorial design, Beschriftung, lettering, Architektur-Buch, Architektur, architecture, type structure, Zeitung, Magazin, magazine, font, Schrift, newspaper, newspaper design, Plakatgestaltung, poster design, Visuelle Kommunikation, visual communication, Visuelle Gestaltung, visual design, layout, Kommunikationsdesign, communication design, Printmedien, printed media, printed matter, Erscheinungsbild, corporate design, editorial, kunst, kunstbuch, art, direction, illustration, photography, type, typo, basel, basle, zurich, schweiz, switzerland