studio marcus kraft





social design




visual communication for the exhibition ‹social design› at ‹museum für gestaltung zürich› (design museum zurich).

the consequences of the global growth economy are becoming increasingly severe for both human beings and the environment. social design is design for and with society — and highly topical.

the developed key visual with over 350 protagonists reflects the positive impact of social design on society and got implemented in all on- and offline media.

the poster is available online at the museum shop.

the exhibition is open until march 2nd, 2019: – for more information visit


cinema trailer

on-site poster

invitation card


graphic, design, art direction, marcus kraft, markus kraft, marcus, kraft, markus, grafik, gestaltung, typografie, typography, konzept, concept, kultur, culture, Plakat, Plakatgestaltung, poster, Buch, Bücher, book, Buchgestaltung, book design, editorial design, Beschriftung, lettering, Architektur-Buch, Architektur, architecture, type structure, Zeitung, Magazin, magazine, font, Schrift, newspaper, newspaper design, Plakatgestaltung, poster design, Visuelle Kommunikation, visual communication, Visuelle Gestaltung, visual design, layout, Kommunikationsdesign, communication design, Printmedien, printed media, printed matter, Erscheinungsbild, corporate design, editorial, kunst, kunstbuch, art, direction, illustration, photography, type, typo, basel, basle, zurich, schweiz, switzerland