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zürcher theater spektakel






 

 

 

brand identity and campaign for the ‹zürcher theater spektakel›: the festival ranks among the most important european festivals for the contemporary performing arts. with its artistically outstanding programming, a unique atmosphere, the large number of engaged and open-minded spectators, it is an important annual event in zurich with international appeal. 

for the realisation of the 14 protagonists, we got inspired by ‹heliography›, a precursor of the photography. with its special grain, they got a very distinctive character which makes them highly recognisable.

the campaign was consistently implemented in analogue and digital media. a specifically developed colour palette facilitates navigation through the various categories. the complete visual appearance and website have been updated accordingly.

theaterspektakel.ch


 

posters















logo/wordmark



programme newspaper and pocketguide (german & english)


































festival venue



















website theaterspektakel.ch





t-shirts






advertisements






webbanner





credits

zürcher theater spektakel:
matthias von hartz (artistic director)
delphine lyner (executive director)
veit kälin (technical director)
esther schmid (communication)
josefine stähli (administration office)

concept, art direction & design:
studio marcus kraft, in collaboration with marlon ilg

layout: 
michel fries

web development:  
high five



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