zürcher theater spektakel ’18
brand identity and campaign for the zürcher theater spektakel: the festival ranks among the most important european festivals for the contemporary performing arts. with its artistically outstanding programming, a unique atmosphere, the large number of engaged and open-minded spectators, it is an important annual event in zurich with international appeal.
for the realisation of the campaign visuals, we got inspired by ‹heliography›, a precursor of the photography. with its special grain, they got a very distinctive character which makes them highly recognisable.
the campaign was consistently implemented in all analogue and digital media. a specifically developed colour palette facilitates navigation through the various categories. the complete visual appearance and website have been updated accordingly.
credits
concept, art direction & design: studio marcus kraft, in collaboration with marlon ilg, layout: michel fries, web development: high five
zürcher theater spektakel: matthias von hartz (artistic director), delphine lyner (executive director), veit kälin (technical director), esther schmid (communication), josefine stähli (administration office)
related
zürcher theater spektakel ’19
zürcher theater spektakel ’20
zürcher theater spektakel ’21
zürcher theater spektakel ’22