xenix: tom cruise

visual communication for the programme of arthouse cinema xenix in zurich. for a whole month they screen a selection of well-known tom cruise blockbusters like top gun, but also lesser known arthouse movies like eyes wide shut.

tom cruise’s official twitter account says: «actor. producer. running in movies since 1981.» — the film still was taken from the movie the firm.

the design is also an homage to one of the world’s greatest movie poster designers: saul bass.

credits

concept, art direction & design: studio marcus kraft

xenix: marius kuhn (programme), cornelia diethelm (communication)